Healthcare is an industry that thrives on innovation and continuous improvement. In this ever-evolving landscape, Salesforce, a leader in customer relationship management solutions, has been pioneering the use of Health Cloud to transform patient experiences. At the Health Cloud Roadmap event for Winter ’24 – Spring ’24, Ahmad Khan, VP and GM of HLS Salesforce, shed light on how Salesforce is harnessing Health Cloud solutions to create equitable care, engage stakeholders, and optimize business processes.
The Evolution of Health Cloud
Health Cloud is not a stagnant platform; it’s a dynamic, ever-evolving solution that is innovated three times a year. Some recent innovations discussed during the event include:
Clinical Research and Development Opportunities
Health Cloud offers exciting opportunities for Clinical R&D, promoting large, optimized clinical trials. It streamlines participant enrollment, a critical factor in research, where 80% of trials face delays due to enrollment issues. Furthermore, it optimizes research processes, efficiently manages trial sites, and connects clinical operations seamlessly.
Compliance and Regulation
One of the core benefits of Health Cloud is its ability to keep healthcare organizations compliant. It generates a digital trail of custody that ensures compliance with regulatory requirements. This is especially crucial in today’s data-driven healthcare environment.
Medical Information Management
Health Cloud also plays a pivotal role in medical information management. It can auto-generate responses with audit trails, provide comprehensive answers, and adhere to service level agreements (SLAs), ensuring faster turnaround times. This capability significantly reduces manual errors in med info processes.
Patient-Centric Use Case
Imagine a cancer patient who is actively researching cancer treatments and clinical trials. Health Cloud empowers this patient by matching them with relevant clinical trials through data collection and targeted email campaigns. It initiates their clinical trial journey seamlessly, enhancing the overall patient experience.
Transitions of Care
Health Cloud simplifies transitions of care by consolidating necessary documents for referral management, providing comprehensive views of medications and tasks, and offering AI-based recommendations for durable medical equipment (DME). It also streamlines visit scheduling based on patient preferences and caregiver availability.
The Power of Data and Analytics
Salesforce integrates generative AI into user workflows, enabling quick decisions on requests and reducing operational costs for payers by an estimated 28%. Additionally, data infusion into workflows provides insights for users, ensuring informed decisions and efficient processes.
In conclusion, Salesforce’s Health Cloud roadmap for Winter ’24 – Spring ’24 showcases the company’s commitment to revolutionizing the healthcare industry. By harnessing the power of AI, data analytics, and patient-centric solutions, Health Cloud is making healthcare more accessible, engaging, and efficient for all stakeholders involved. The future of healthcare is here, and it’s powered by Health Cloud.